Archive For: Marketing

76% of US adults have looked up health information online

woman-computerMarketingCharts reports on a study about how consumers are looking up health information online:

The latest Harris Poll, measuring how many people use the Internet to look for information about health topics, finds that the numbers continue to increase. The Harris Poll first used the word Cyberchondriacs to describe these people in 1998, when just over 50 million American adults had ever gone online to look for health information.

 

Matt Cutts Explains How Small Sites Can Compete With More Popular Sites

Matt Cutts, Google’s head of search spam, recently answered a question about improving search rankings in his latest Webmaster Help video where a user writes in to ask:

How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum.

 

Inadequate Training for New Patient Calls

by Lonnie Hirschdownload

Everyone in the office needs to understand how and why new patient inquiry calls are significantly different from the routine. Without preparation and training, seven out of 10 prospective new patient calls will result in no appointment…and no revenue.

This classic mistake—Inadequate Training—is “Deadly Sin #5,” and it can doom the best healthcare marketing and external advertising. Here’s why, and what to do to protect your advertising investment.…