Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.
We don’t want to manage your social media efforts forever. Why? Because outsourcing your social media doesn’t work in the long term. No social media management company, including us, cares more about your business than you do. But, we’ve found it to be valuable for companies to look to us to help them get on the right track. And that’s exactly what our social media management service does. It puts you on the path to social success.
Our social media management service gets things rolling. Companies trust us to manage their online presence for 3-6 months. In that time, you’ll steadily see your online presence grow. Your interactions with customers will happen much more frequently. You will begin to see your online community strengthen. And after some time and cultivation, we’ll hand the reins back to you.
If we’ve done our job, you’ll be able to assume social media management responsibilities after 3-6 months. You’ll know exactly what needs to be done based on our work and findings. And most importantly, you’ll be able to bring your social media in-house.
Med Business Advisors believes that Social Media Marketing puts your patients, both new and returning in helping you gauge the social climate, trends and their observations of your business.
We handle such areas as:
- Create and execute online campaigns
- Management of online ads
- Optimize original blog posts
- Distribute in-house content
- Provide detailed monthly reports including analytics around interactions, redemptions, users and in depth customer analysis