Marketing Archives - Med Business Advisors https://medbusinessadvisors.com/category/marketing/ ...isn't it time your practice got an MBA? Mon, 05 Dec 2016 18:49:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 76% of US adults have looked up health information online https://medbusinessadvisors.com/76-us-adults-looked-health-information-online/ Thu, 21 Aug 2014 14:19:39 +0000 http://medbusinessadvisors.com/?p=303 MarketingCharts reports on a study about how consumers are looking up health information online: The latest Harris Poll, measuring how many people use the Internet to look for information about health topics, finds that the numbers continue to increase. The Harris Poll first used the word Cyberchondriacs to describe these people in 1998, when just [...]

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]]> Matt Cutts Explains How Small Sites Can Compete With More Popular Sites https://medbusinessadvisors.com/matt-cutts-explains-small-sites-can-compete-popular-sites/ Fri, 09 May 2014 18:04:03 +0000 http://medbusinessadvisors.com/?p=292 Matt Southern April 24, 2014 Matt Cutts, Google’s head of search spam, recently answered a question about improving search rankings in his latest Webmaster Help video where a user writes in to ask: How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar [...]

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]]> Inadequate Training for New Patient Calls https://medbusinessadvisors.com/inadequate-training-for-new-patient-calls/ Wed, 29 Jan 2014 01:24:56 +0000 http://medbusinessadvisors.com/?p=241 by Lonnie Hirsch Everyone in the office needs to understand how and why new patient inquiry calls are significantly different from the routine. Without preparation and training, seven out of 10 prospective new patient calls will result in no appointment…and no revenue. This classic mistake—Inadequate Training—is “Deadly Sin #5,” and it can doom the best healthcare [...]

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]]> The Power of a Content Marketing Strategy in 2014 https://medbusinessadvisors.com/power-content-marketing-strategy-2014/ Tue, 21 Jan 2014 21:29:47 +0000 http://medbusinessadvisors.com/?p=236 By Stephen Moyers What plans do you have for content marketing this year? 2014 is here and many of us have yet to plan our best SEO tactics for the whole year. Gosh! How do we move? Can content marketing be perceived as one of the most power-packed SEO tactics in 2014? With Google’s “canonical” warnings, [...]

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